About Fit Life NSB - New Smyrna Beach

New Smyrna Beach

Our Story

Why Fit Life NSB exists - and who it's really for.

Join the neighbors already following along.

Jason Rutz

Hi, I'm Jason.

I've spent 27+ years in the health and fitness industries. It started in the athletic training rooms at Florida State, grew into a Master's in Health Promotion, and turned into eleven years helping hundreds of companies across Florida get their people healthier.

Along the way I wrote my own methods, coached thousands of sessions, and built corporate wellness programs from the ground up. 40+ years soccer and now paddle surf and general activity in NSB as well.

I arrived in New Smyrna in 2022 and started looking for things to do. Didn't really find groups doing stuff, so, here we are. Building the thing I always wished existed: a community of 'fit-minded' people - and people on their way there - who like to do more fun, active things with others.

What We Believe

Anyone can hand you a plan or you can go to a gym. The hard part is optimizing your active life to keep your vision exciting and on track to be great.

So the workout isn't really the point. It's the additional vehicle that locks it in. The real locomotive engine is your mindset, your habits, lifestyle, and the people around you. Get an amazing definitive plan where you know results will happen when you plug in, then results and enjoyment are natural.

It doesn't compete with your current program. It completes it.

The Mission

A Healthier, Easier to Live Great, More Connected NSB

Fit Life NSB brings active-minded neighbors together - ages 18 to 100 - to move, play, and connect. Bridge walks and beach days, pickup sports and paddle trips, bonfires and workouts on the sand.

There's a place for every interest, and no pressure to do any of it. Real life, not forced. We built this for you - come be part of it.

Who This Is For

Active people who want more

You already move - now you want to do it with others and make it fun.

New to New Smyrna

The fastest way to meet good people and feel at home in town.

Starting over

It's never too late, and you don't have to figure it out by yourself.

Anyone who wants connection

Come for the activity, stay for the people. That's the whole idea.

Real neighbors, real NSB

Fit Life NSB group at the paddle launch Fit Life NSB paddleboarders out on the water Fit Life NSB paddle group together at the launch Paddleboarders out on the water in New Smyrna Beach Fit Life NSB group under the banyan trees Fit Life NSB walking group in downtown New Smyrna Fit Life NSB evening paddle group at the launch Fit Life NSB evening beach walk with red lights

A town with honor.

We show up for each other here. That's what this whole thing is really about.

Jason and his wife Lesley on a boat in New Smyrna Beach

Me and my wife Lesley. Married 25+ years.

Come be part of it.

It's free to join. Sign up, and we'll show you everything happening around New Smyrna.